Who Am I?
I am a seasoned full-stack creative, explorer and storyteller with a proven track record in driving digital engagement and brand growth through compelling visual and narrative content using digital and traditional creative methods as well as Ai powered creative workflows. With a background in Information Systems and Technology, combined with expertise in audio visual design I transform creative concepts into high-impact marketing and social assets. By blending creative vision with data-driven insights, I craft content that not only captures audience attention but also drives meaningful engagement and business results.
I am passionate about visual storytelling and digital innovation and that drives me to leverage my skills to create content that resonates, inspires action, and delivers measurable impact in the ever-evolving digital landscape.
David (MainaLines) Maina
Some of the cool projects I've worked on
Martian Territory Pre-Sale Social Media Campaign
Role: Social Media Strategist & Campaign Creator
I designed and executed a high-impact social media campaign to sell a 50-acre Martian territory within a one-month pre-sale initiative, leveraging a $10,000 budget for targeted digital publicity.
Focusing on an affluent demographic (ages 25-42) with a history of high-value land investments, I crafted a strategy centered on Facebook and Instagram. The campaign utilized visually captivating content showcasing the allure of Martian landscapes and the unique investment potential. Through strategic audience targeting—based on age, location, interests, and spending patterns—we maximized engagement, site visits, and conversions.
A structured content schedule combined with tailored ad placements ensured consistent visibility, while allocated funds for reach amplification optimized conversion rates. Key performance indicators included awareness, engagement, and direct sales, driving measurable success for the initiative.
Pernod Ricard Kenya x Ballantine’s – Mobile-First Videography
Role: Mobile Videographer, Editor & Art Director
To bridge the representation gap in Ballantine’s product visuals for the African market, I created dynamic, mobile-first content tailored specifically for Kenyan audiences. Using a Samsung S22 Ultra, I captured high-quality video footage that aligned with the brand’s premium aesthetic while ensuring relatability for local consumers.
Beyond videography, I developed the mood board and overall art direction, drawing from Ballantine’s brand guidelines to maintain consistency while infusing a localized touch. In post-production, I refined the content through strategic editing, color grading, and motion enhancements to create engaging, platform-optimized videos for social media.
This initiative provided Pernod Ricard Kenya with authentic, high-quality content that resonated with its target audience, reinforcing brand relevance in the region.
1-Acre Property Promotional Video
Role: Video Editor & Story Enhancer
Tasked with transforming raw, unedited talking-head footage into an engaging promotional video for a 1-acre property, I strategically incorporated cutaways, dynamic B-roll, and sound effects to elevate the narrative and maintain viewer interest.
By carefully selecting and integrating relevant visuals, I enhanced the storytelling, making the property’s features more compelling and immersive. The final video not only captured the essence of the land but also served as an effective marketing tool to attract potential buyers.
Grand Acres LTD – AI-Enhanced Social Media Sales Posts
Role: Content Creator & Visual Strategist
To elevate property marketing for Grand Acres LTD, I blended AI-generated visuals with actual site photography, crafting compelling social media sales posts that captured audience interest. This innovative approach showcased the parcels in their best light while offering aspirational imagery that resonated with potential buyers.
By leveraging AI for enhanced visual storytelling, I created posts that stood out in crowded feeds, increasing engagement and driving inquiries. The campaign strategically combined high-quality real estate imagery, persuasive copywriting, and targeted ad placements to maximize reach and conversions.
UNHCR Kakuma Trip Documentary
Role: Videographer & Post-Production Editor
The UNHCR trip to Kakuma brought together Kenya’s Asian Community and private sector leaders to witness the impact of their fundraising efforts and explore further opportunities to make a difference. As the videographer and post-production editor, I was responsible for capturing the essence of this journey and translating it into a compelling documentary.
From on-the-ground filming to final edits, I crafted a narrative that showcased real stories of change, highlighting the tangible outcomes of the initiative. Through dynamic visuals, immersive storytelling, and strategic editing, the documentary not only documented the trip but also served as a powerful tool to inspire continued support for refugee communities.
Belaire Kenya Impact Video – 5DM Agency x Pernod Ricard Kenya
Role: Video Editor & AI Audio Producer
This impact video highlighted the results of a campaign by 5DM Agency to introduce the Belaire alcoholic brand into the Kenyan market. Using raw campaign data and a provided script, I crafted a visually compelling narrative that showcased key achievements, including audience reach, engagement metrics, and sales impact.
To enhance storytelling, I leveraged AI tools to generate high-quality narration and a dynamic sound bed, ensuring a polished and immersive viewing experience. The video incorporated sleek motion graphics, fast-paced edits, and on-brand visuals to align with Belaire’s luxury appeal. The final product provided Pernod Ricard Kenya with a powerful recap of the campaign’s success, serving as both a performance review and a promotional asset for future brand initiatives.
Pernod Ricard Kenya x The Glenlivet x Ballantine’s – Mobile-First Photography
Role: Mobile Photographer, Editor & Art Director
To enhance brand representation for The Glenlivet and Ballantine’s in the Kenyan market, I developed mobile-first product photography tailored to resonate with African audiences. Using a Samsung S22 Ultra, I captured high-quality, on-brand visuals that reflected the premium essence of these whisky brands while ensuring cultural relevance and authenticity.
Beyond photography, I designed the mood board and overall art direction, aligning each shot with Ballantine’s and The Glenlivet’s brand guidelines while infusing a localized touch. In post-production, I fine-tuned the imagery through strategic color grading, composition refinement, and lighting enhancements to create polished, platform-optimized content.
This initiative provided Pernod Ricard Kenya with compelling, market-specific visuals that reinforced brand presence and appeal in the region.
Mbegu Sio Mbegu Tu Campaign – AI-Generated Visuals
Role: Graphic Designer & AI Visual Creator
For the Mbegu Sio Mbegu Tu campaign, which aimed to educate smallholder farmers on the benefits of using clean, improved maize seed, I designed social media posters exclusively using AI-generated images.
The key challenge was ensuring that the AI visuals accurately represented the specific maize variety being advertised as well as the target audience representation. Through meticulous prompt engineering, iterative image refinement, and post-processing enhancements, I achieved high visual accuracy while maintaining a compelling and engaging design.
The final posters effectively communicated the campaign’s message, reinforcing the importance of improved seed selection to enhance agricultural productivity.
Maua Mazuri: Mzee Juma Comic Strip on Tissue Culture
Role: AI-Generated Comic Creator & Visual Storyteller
For the Maua Mazuri: Mzee Juma comic strip, I leveraged AI-generated visuals to bring the story of tissue culture farming to life. Based on a provided script, I designed a visually engaging narrative that simplified complex agricultural concepts for an accessible and educational experience.
Using AI tools for illustration and layout design, I ensured that the characters, environments, and overall style aligned with the storytelling needs while maintaining clarity and visual appeal. The final comic strip effectively communicated the benefits of tissue culture to the target audience in a fun and relatable format.
Pernod Ricard Kenya x Jameson Connects Kenya 2024 – Highlight Reel
Role: Video Editor & AI Sound Designer
For Jameson Connects Kenya 2024, I created a high-energy highlight reel that captured the essence of the event. Using event footage, I crafted a seamless visual narrative, enhancing key moments with color grading, motion effects, and dynamic transitions to maintain excitement and engagement.
To elevate the audiovisual experience, I designed a custom sound bed using AI tools, ensuring a unique and immersive soundtrack that complemented the energy of the event. This approach allowed for a more tailored and brand-aligned audio experience, setting the tone for a compelling event recap.
The final reel successfully showcased Jameson’s brand experience, resonating with the target audience and amplifying post-event engagement.
Let's create together.
You can reach me via call or Whatsapp; +254 713 190005 and via email; mainlines@gmail.com